A florist purchases flowers from growers or wholesalers and sells them as loose bunches or individualized designed arrangements. There are over 150 florists in South Australia employing over 500 people.
Florists specialise in freshness, quality, customer service, special orders, diverse gift lines and may have a personalised delivery service. Cut flowers can also be purchased from supermarkets, petrol stations, convenience stores, fruit & vegetable shops, road-side stalls and Internet retailers. By purchasing flowers from a retail shop, a customer is benefiting from the expertise, creativity, experience and integrity of the florist. Floristry is dominated by small businesses, with 95% having less then 20 employees.
Australians spend more than $837 million in 2,520 florists each year.
Download the Floristry Sector Leaflet (2.8MB)