Floristry

female florist flowersA florist purchases flowers from growers or wholesalers and sells them as loose bunches or individualized designed arrangements. There are over 150 florists in South Australia employing over 500 people.

Florists specialise in freshness, quality, customer service, special orders, diverse gift lines and may have a personalised delivery service. Cut flowers can also be purchased from supermarkets, petrol stations, convenience stores, fruit & vegetable shops, road-side stalls and Internet retailers. By purchasing flowers from a retail shop, a customer is benefiting from the expertise, creativity, experience and integrity of the florist. Floristry is dominated by small businesses, with 95% having less then 20 employees.

Australians spend more than $837 million in 2,520 florists each year.

 

Floristry Sector Leaflet

 

Download the Floristry Sector Leaflet (2.8MB)

 

 

 

Celeste Kerley

Celeste Kerley

Name: Celeste Kerley
Age: 22
Place of Work: Tynte Flowers
Role: Florist
Qualifications: Certificate II in Floristry Certificate III in Floristry
Estimated salary range for this job role: $21-40K

More information

Retail found me - I did a ten week course and then started at Tynte Flowers, but before that I worked in another retail job for four years.

When I first started I was doing behind the scenes stuff like preparing vases before becoming a florist. While at Tynte I completed my Certificate II & III in Floristry through TAFE SA. The company paid for my training and I have now been working at Tynte for 2 ½ years. In my current role I do floristry and some quality control. The most enjoyable part of my job is doing the one off arrangements and also quality control checks of other florist's arrangements when required. I love the creativity and flexibility of the role. My least favourite aspect of the job is working weekends.

I have always enjoyed being creative and artistic. I enjoyed doing my course and built my career from there. My mentor Karina was an inspiration to me during my training. She helped me throughout and pushed me to be the best I could.

I have gained confidence and customer service skills and would encourage others into the industry because it is a lot of fun! You meet lots of new people and within floristry you can do your own thing and be creative as its fun with relaxed and flexible working hours.

Be confident with what you are doing and have a go at everything - never say no!

Rosie Stavrou

Rosie Name: Rosie Stavrou
Age: 45
Place of work: Excellence in Education & Training
Role: Floristry Co-ordinator and Trainer
Qualifications: Certificate II in Floristry and Certificate IV in Training and Assessment
Estimated salary range for this job role: $61K - $80K

 

More information

Throughout 30 years of retail Floristry I designed floral arrangements for all occasions - including a VIP function for the Governor-General! My favourites were for weddings and Valentine's Day, because they made special days extra special for customers. From initial work experience, extensive on-the-job training and exposure to many techniques and designs, I went on to manage day-to-day operations. Now I enjoy nurturing and building the skills of our future Florists - and it's a pleasure to be part of their growth and achievement. The early starts for fresh flowers can be a challenge, but retail floristry gives you so many skills, helps you meet so many people and lets you really express yourself.

It can be a career for life!